With the ever-increasing accessibility of businesses all over the world with just a click of a mouse, the global market is becoming smaller and smaller. When it comes to global expansion, the right marketing way of your company begins by reaching to foreign customers in their native languages. And if you’re planning for international business expansion, then you must consider Spanish translation of your materials, such as your website, product information and customer service. By making a move to reach out to the Spanish market now will give you a distinct advantage over most of your competitors who might be slower in making the transition. Being a multilingual business will soon going to be a norm for most companies, but you have the opportunity to begin the business Spanish translation now and becoming a leader in your market. And for this hiring professional Spanish translation services is always beneficial.
Read on to understand why Spanish translation is the key to achieving globalization success for your business.
Spanish Population is the Third Largest in the World
Being the official language of 21 countries, Spanish is the second most spoken language around the world, after Chinese. According to a study, more than 41 million people in the US speak Spanish as a first language, and around 12 million others are bilingual Spanish speakers in the country. And it has also been predicted that in the next few decades the US is expected to have the largest Spanish speaking population in the world.
So, by translating your content into Spanish, you’ll not only reach this increasing market in the US, but also you’ll be able to tap into the third-largest population in the world.
A Multilingual Business Attracts New Customers
Since only about three per cent of the content currently available on the internet is in Spanish. Business Spanish translation will expand your message to the massive Spanish speaking market, and your business will thus gain new customers. It is quite obvious that with an English website, you can only reach to potential customers who speak English, ignoring the thousands of people who could actually be interacting with your company. However, you can reach out to those people by expanding your business into other languages. This alteration brings in the opportunity to convert thousands of more sales for your company.
You Can Get Ahead of the Competition
Since Spanish is considered as a global language, businesses tend to miss out on a big opportunity if they don’t reach out to the Spanish speaking customers. Considering that about 54% of the customers prefer shopping on sites or in shops that speak their local language, so it’s time that you get your team on building a Spanish vocabulary. By using professional Spanish translation services for your website, user manuals, brochures and other marketing materials, your business can get ahead of the competition!