The world is evolving faster than ever, and with this pace, it is being transformed into a global community where bars related to language need to be crossed regularly to ensure effective communication. Translations in various languages have made business simple to identify and target potential markets and connect to consumers.
You may see opportunities for your business in a foreign market and think of translating your website, marketing collateral or other materials. Are you sure, whether or not this translation would be a good investment for your business?
Well, you first have to understand the different ways in which translation can provide returns for businesses: both direct and intangible benefits.
Building New Customers
To increase sales through catering to new potential customers is the best thing that you can think when considering translation as a business investment. There is ample evidence that customers are likely to buy a product if the information is in their native language. Also, potential customers can find you if they search the web in their language, and your website have content in their language.
Generate Good Will
Businesses have a budget for spending like PR, CSR, charitable activities, etc. to build up goodwill in the community. This is because they know the value of goodwill in creating a customer base. Translation generates goodwill by showing existing and potential customers in a foreign market where you might be eyeing a presence. Also, businesses respecting the local culture are liked by customers.
Protecting Brand
You have worked hard to present the goods and services for customers, but if you lag in translating that material, you’ll miss a significant opportunity. You lose control over how your offerings are presented in foreign markets. Translation will take place through word of mouth or by local distributors, and there is a chance of misleading information spreading and harming your company’s reputation and prospects.
Supporting Business Partners
If you work through foreign distributors or marketing reps, translation can facilitate them with tools to induce sales. Directing prospects to a website in the native language, and providing professional-looking marketing materials in the same language, makes your business partners look virtuous and increases their morale and loyalty.
Supporting Customers
Translated customer materials, manuals, online help and FAQs, can help initial sales and increase customer loyalty. This can also cut down your costs by eliminating expensive one-on-one customer support.
Motivating Employees
If you have employees whose first language are not English, translated handbooks, training and safety materials can lower the administrative and production costs and increase productivity by avoiding miscommunications and boosting morale.
Translation can positively impact on a company’s bottom line and help the transformation of your business. Check here for Russian Translation Services!